Marketing 3.0: From Products to Customers to the Human Spirit
Understand the next level of marketing
The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex,multi-dimensional human beings that they are. Customers, in turn,are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru PhilipKotler explains why the future of marketing lies in creatingproducts, services, and company cultures that inspire, include, andreflect the values of target customers.
In an age of highly aware customers, companies must demonstratetheir relevance to customers at the level of basic values.Marketing 3.0 is the unmatched guide to getting out front ofthis new tide sweeping through the nature of marketing.
ما يقوله الناس - كتابة مراجعة
Delivering SocioCultural Transformation
Creating Emerging Market Entrepreneurs
Striving for Environmental Sustainability
Putting It All Together