Wikinomics: How Mass Collaboration Changes Everything

الغلاف الأمامي
Penguin, 17‏/04‏/2008 - 368 من الصفحات
The acclaimed bestseller that's teaching the world about the power of mass collaboration.

Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.

This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.
 

المحتوى

Title Page
WIKINOMICS
THE PERFECT
EconomicsAre
IDEAGORAS Marketplaces for Ideas Innovations and Uniquely Qualified
5
THE NEW ALEXANDRIANS Sharing for Science andtheScience ofSharing 7 PLATFORMS FOR PARTICIPATION All the World IsaStage andYo...
Making Things 9 THE WIKI
COLLABORATIVE MINDS The Power of Thinking Differently
ENTERPRISE 2 0Harnessing thePower of Wikinomics Acknowledgements NOTES
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عبارات ومصطلحات مألوفة

نبذة عن المؤلف (2008)

Don Tapscott and David Ticoll co-founded the business research and consulting firm Digital 4Sight in 1994. They have written for publications such as The Wall Street Journal, The Financial Times, Harvard Business Review, The Globe and Mail and Forbes and appeared on national broadcast media around the world. Both live in Toronto.

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