Media and Communication Research: An Introduction to Qualitative and Quantitative ApproachesSAGE, 21/03/2000 - 295 من الصفحات Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples. |
المحتوى
On Quantity and Quality in Media Research | 13 |
Library Searches | 21 |
Semiotic Analysis | 35 |
A Reprise | 43 |
Conclusions | 51 |
Ideological Criticism | 71 |
Psychoanalytic Criticism | 93 |
Interviews | 111 |
Surveys | 187 |
Notes | 206 |
A Primer on Descriptive Statistics | 219 |
53 | 221 |
Nineteen Common Thinking Errors to Avold | 241 |
Writing Research Reports | 251 |
References | 265 |
285 | |
Historical Analysis | 129 |
Ethnomethodological Research | 145 |
Participant Observation | 161 |
Content Analysis | 173 |
286 | |
About the Author 295 | |
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عبارات ومصطلحات مألوفة
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