Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

الغلاف الأمامي
SAGE, 21‏/03‏/2000 - 295 من الصفحات

Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.

 

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المحتويات

Library Searches
21
Semiotic Analysis
35
Rhetorical Analysis
53
Ideological Criticism
71
Psychoanalytic criticism
93
Interviews
111
Historical Analysis
129
Ethnomethodological Research
145
Surveys
187
Shares and Ratings
193
On the Matter of Samples
199
Conclusion
205
A Primer on Descriptive Statistics
219
The Normal or BellShaped Curve
230
Nineteen Common Thinking Errors to Avold
241
Writing Research Reports
251

Participant Observation
161
Content Analysis
173

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عبارات ومصطلحات مألوفة

حول المؤلف (2000)

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

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