Essentials of Mass Communication Theory"Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies." --Choice Arthur Asa Berger combines his broad knowledge of the field with his unique ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students'' lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. An up-to-date bibliography and glossary provide a comprehensive resource on mass communication theory. |
ما يقوله الناس - كتابة مراجعة
لم نعثر على أي مراجعات في الأماكن المعتادة.
المحتويات
Chapter 1 Making Sense of Mass Communication | 1 |
Chapter 2 The Artwork or Text | 27 |
Chapter 3 Media | 53 |
Chapter 4 The Audience | 87 |
Chapter 5 AmericaSociety | 117 |
Chapter 6 The Artist | 145 |
Questions for Discussion and Research | 165 |
Glossary | 170 |
Suggested Further Reading | 182 |
| 192 | |
| 197 | |
| 200 | |
About the Author | 207 |
طبعات أخرى - عرض جميع المقتطفات
عبارات ومصطلحات مألوفة
advertising aesthetic American argue artists aspects audiences auteur auteur theory behavior Bloomington broadcast chapter characters concepts create creative critics cultivation theory cultural imperialism deal decoding discussion dominant elements elite example film focal points focus functions gatekeeping genres Gerbner gratifications groups ideas ideological images important Indiana University Indiana University Press individuals interest interpretation involved kinds Kurosawa's language large numbers listening London Masago mass communication mass culture mass media matter McLuhan means media effects medium messages Minnesota Press Newbury Park notion novels number of different perspective play political cultures popular culture postmodernism problem radio Radio Erevan Rashomon readers reality role Routledge Sage Sapir–Whorf hypothesis scholars semiotics soap operas social society spiral of silence stereotypes story subcultures suggest Tajomaru Takehiro television shows tend term theorists theory things tion topics Trans University of Minnesota various viewers violence violence watch writers York
معلومات المراجع
| العنوان | Essentials of Mass Communication Theory Essentials of Mass Communication Theory, Arthur Asa Berger |
| المؤلف | Arthur Asa Berger |
| الإصدار | مزود بصور توضيحية |
| الناشر | SAGE, 1995 |
| رقم ISBN (الرقم الدولي المعياري للكتاب) | 0803973578, 9780803973572 |
| عدد الصفحات | 208 من الصفحات |
| تصدير الاقتباس | BiBTeX EndNote RefMan |