Essentials of Mass Communication TheoryThis comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication. |
ما يقوله الناس - كتابة مراجعة
لم نعثر على أي مراجعات في الأماكن المعتادة.
المحتوى
Chapter 1 Making Sense of Mass Communication | 1 |
Chapter 2 The Artwork or Text | 27 |
Chapter 3 Media | 53 |
Chapter 4 The Audience | 87 |
Chapter 5 AmericaSociety | 117 |
Chapter 6 The Artist | 145 |
Questions for Discussion and Research | 165 |
Glossary | 170 |
Suggested Further Reading | 182 |
192 | |
197 | |
200 | |
About the Author | 207 |
طبعات أخرى - عرض جميع المقتطفات
عبارات ومصطلحات مألوفة
advertising aesthetic American argue artists aspects audiences auteur auteur theory behavior Bloomington broadcast chapter characters concepts create creative critics cultivation theory cultural imperialism deal decoding discussion dominant elements elite example film focal points focus functions gatekeeping genres Gerbner gratifications groups ideas ideological images important Indiana University Indiana University Press individuals interest interpretation involved kinds Kurosawa's language large numbers listening London Masago mass communication mass culture mass media matter McLuhan means media effects medium messages Minnesota Press Newbury Park notion novels number of different perspective play political cultures popular culture postmodernism problem radio Radio Erevan Rashomon readers reality role Routledge Sage Sapir–Whorf hypothesis scholars semiotics soap operas social society spiral of silence stereotypes story subcultures suggest Tajomaru Takehiro television shows tend term theorists theory things tion topics Trans University of Minnesota various viewers violence violence watch writers York