Essentials of Mass Communication TheorySAGE, 05/07/1995 - 208 من الصفحات This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication. |
المحتوى
Communication | 10 |
The OsgoodSchramm Circular Model | 16 |
Are Media Effects Weak or Powerful? | 22 |
The Artwork or Text | 27 |
A Semiotic Interpretation of Rashomon | 33 |
A MythRitualSymbol Interpretation of Rashomon | 39 |
Understanding Genres | 45 |
53 | 72 |
The Problem of Aberrant Decoding | 105 |
Audience Segmentation by Marketers | 111 |
AmericaSociety | 117 |
Emancipatory and Domination Theories of | 131 |
Postmodernism and Mass Communication | 139 |
The Artist | 145 |
Appendix | 165 |
182 | |
طبعات أخرى - عرض جميع المقتطفات
عبارات ومصطلحات مألوفة
advertising American argue artists aspects audiences auteur auteur theory behavior Berger broadcast chapter characters concepts consider content analysis create creative critics cultivation theory cultural imperialism deal discussion dominant elements elite example film focal points focus gatekeeping genres George Gerbner Gerbner gratifications groups ideas ideological images impact important individuals interest interpretation involved kinds Kurosawa's language large numbers listening Masago mass communication mass culture mass media matter McLuhan means media effects medium messages notion novels number of different person perspective play political cultures popular culture postmodernism problem radio Radio Erevan Rashomon readers reality reception theory role Sapir-Whorf hypothesis scholars semiotics sender sense sexual situation comedies soap operas social society spiral of silence stereotypes story subcultures suggest Tajomaru Takehiro television programs television shows tend term texts carried theorists things tion topics values and beliefs various viewers violence violence watch Wildavsky woodcutter writers