MARKETING MANAGEMENT 4E
Tata McGraw-Hill Education, 2009 - 883 من الصفحات
This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.
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لم نعثر على أي مراجعات في الأماكن المعتادة.
Marketing Management Today
List of Reviewers
Kingfisher Airlines Sets the Customer Imagination on Fire
Integrated Marketing Communications
Managing the Sales Force
Managing the Distribution Function
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