MARKETING MANAGEMENT 4E
Tata McGraw-Hill Education - 883 من الصفحات
This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.
ما يقوله الناس - كتابة مراجعة
لم نعثر على أي مراجعات في الأماكن المعتادة.
1 Marketing Management Today
Part 1 The Marketing Environment
Part 2 Assembling the Marketing Toolbox
Part 3 Delivering Customer Value
Part 4 Creating Sustainable Competitive Advantage
Part 5 Current Issues
Part 6 Cases
طبعات أخرى - عرض جميع المقتطفات
advertising airlines Amway analysis behaviour brand equity buyer channel Chps communication competition competitor concept consumer cost create crore Customer Relationship Management customer satisfaction customer service customised data mining decision Delhi demand direct marketing distribution economy example Fabindia factors firm focus goal growth Hence Hindustan Lever his/her impact important India Indian market industry innovation International Internet involves Jet Airways Journal Kingfisher Airlines Kwality Walls launched leader lifestyle loyalty manufacturing market segments market share Marketing Management marketing mix marketing plan marketing research marketing strategy Mumbai needs offer Oréal organisation perceived percent position price sensitive product development products and services profit programme purchase response retail role rural markets sales force sales promotion salesperson selling Sunsilk suppliers target market Tata Tata Motors television tion tomer understand