MARKETING MANAGEMENT 4E

الغلاف الأمامي
Tata McGraw-Hill Education - 883 من الصفحات
This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.
 

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المحتويات

1 Marketing Management Today
1
Part 1 The Marketing Environment
35
Part 2 Assembling the Marketing Toolbox
83
Part 3 Delivering Customer Value
223
Part 4 Creating Sustainable Competitive Advantage
497
Part 5 Current Issues
583
Part 6 Cases
665
Exercises
779
Endnotes
794
References
802
Bibliography
815
Author Index
2031
Company Index
2032
Subject Index
2035
حقوق النشر

طبعات أخرى - عرض جميع المقتطفات

عبارات ومصطلحات مألوفة

حول المؤلف

Rajan Saxena Director, SPJIMR, Mumbai

معلومات المراجع