MARKETING MANAGEMENT 4E

الغلاف الأمامي
Tata McGraw-Hill Education - 883 من الصفحات
This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effective marketing in difficult times for the customer as well as the marketer.

نبذة عن المؤلف

Rajan Saxena Director, SPJIMR, Mumbai

معلومات المراجع

العنوانMARKETING MANAGEMENT 4E
المؤلفSAXENA
الناشرTata McGraw-Hill Education
رقم ISBN (الرقم الدولي المعياري للكتاب)1259081451, 9781259081453
عدد الصفحات883 من الصفحات
  
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