Essentials of Mass Communication Theory

الغلاف الأمامي
SAGE Publications, 05‏/07‏/1995 - 224 من الصفحات

"Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies."

--Choice

Arthur Asa Berger combines his broad knowledge of the field with his unique ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students′′ lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. An up-to-date bibliography and glossary provide a comprehensive resource on mass communication theory.

 

الصفحات المحددة

المحتوى

Acknowledgments
The Artwork or Text
Media
The Audience
AmericaSociety
The Artist
About the Author
حقوق النشر

طبعات أخرى - عرض جميع المقتطفات

Essentials of Mass Communication Theory
<span dir=ltr>Arthur Asa Berger</span>‏
معاينة محدودة - 1995
Essentials of Mass Communication Theory
<span dir=ltr>Arthur Asa Berger</span>‏
معاينة محدودة - 1995
Essentials of Mass Communication Theory
<span dir=ltr>Arthur Asa Berger</span>‏
معاينة محدودة - 1995
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عبارات ومصطلحات مألوفة

advertising aesthetic Akira Kurosawa American argue artists aspects audiences auteur auteur theory behavior Berger Bloomington broadcast chapter concepts create creative critics cultivation theory cultural imperialism deal decoding discussion dominant elite example film focal points focus Freud gatekeeping genres Gerbner gratifications groups ideas ideology images impact important Indiana University Indiana University Press individuals interpretation involved Jakobson kinds Kurosawa large numbers listening London Masago mass communication mass culture mass media matter McLuhan means media effects medium messages Minneapolis Minnesota Press Newbury Park notion number of different one’s people’s perspective play political cultures popular culture postmodernism problems radio Radio Erevan Rashomon readers reality role Routledge Sage scholars semiotics soap operas social society spiral of silence stereotypes story subcultures suggest Tajomaru Takehiro television shows tend term theorists theory things topics Trans University of Minnesota various viewers violence violence watch woodcutter writers York

نبذة عن المؤلف (1995)

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

معلومات المراجع

العنوانEssentials of Mass Communication Theory
المؤلفArthur Asa Berger
الناشرSAGE Publications, 1995
رقم ISBN (الرقم الدولي المعياري للكتاب)1506338186, 9781506338187
عدد الصفحات224 من الصفحات
  
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