Media and Communication Research: An Introduction to Qualitative and Quantitative ApproachesSAGE Publications, 21/03/2000 - 295 من الصفحات Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples. |
المحتوى
On the Way the Human Mind Works | 9 |
Why a Book That Teaches Both Methodologies? | 16 |
Doing a Literature Review | 23 |
حقوق النشر | |
17 من الأقسام الأخرى غير ظاهرة
طبعات أخرى - عرض جميع المقتطفات
عبارات ومصطلحات مألوفة
1999 World Series advertisement analyze argue Arthur audience behavior codes collective unconscious communication concepts content analysis critics deal defined describe distribution errors ethnomethodology everyday example experiment experimental group explain figure films focus Freud functions Grand Inquisitor hero historians humor ideas ideological important interest interpret interval interviews involved joke Jung kinds Let me offer level of measurement Likert scale look Marxist mass media material matters means metaphor methodology metonymy mind obtain participant observation person political cultures popular culture population problems psyche Psychoanalytic qualitative quantitative quantitative research questionnaires questions random sample reports research methods respondents rhetorical Sage semiotic sense sentence Short Theatrical Piece simple random sample social society someone statistics structure suggest superego surveys symbol techniques television programs tell term texts theory things thought Thousand Oaks tion topic unconscious violence words write