Exploring Media Culture: A Guide

الغلاف الأمامي
SAGE, 26‏/09‏/1996 - 311 من الصفحات

This unique textbook provides a fresh interpretation of media analysis and cultural studies. Each chapter focuses on a particular aspect of American popular culture - including Hollywood cinema, presidential elections and the Super Bowl - to demystify complex concepts such as ritual, postmodernism and political economy. This use of popular culture texts, narratives and interpretations will enable readers to understand more about this important yet esoteric debate.

Exploring Media Culture synthesizes a wealth of information and research and presents this in an engaging and accessible format.

 

المحتوى

My Music
1
Summary of Media Culture Identity and Cultural Debates
35
Toward
41
Index
88
Sex Violence and Ms Interpreting Madonna
92
Pornography and Violence in Media Culture
98
Who Wins? Preferred Negotiated and Oppositional Readings
107
Utopian Brightness
120
Genre as a Narrative Convention in Media Texts
129
Intertextuality in the Media Text
136
A European View
152
Who Produces the Oscar Text? Gatekeepers and Hegemony
159
Hegemony Over Audience Reception
165
169
304
About the Author 311
حقوق النشر

طبعات أخرى - عرض جميع المقتطفات

عبارات ومصطلحات مألوفة

نبذة عن المؤلف (1996)

Michael Real is a professor at Royal Roads University in Canada. Previously, he was Director of the E. W. Scripps School of Journalism at Ohio University and prior to that Director of the innovative School of Communication at San Diego State University, where he taught for twenty years. His books include Exploring Media Culture, Super Media, The Olympics as Global Ritual, and Mass-Mediated Culture. He is the editor for UNESCO. His writings on journalism, media events, sports, popular culture, and communication theory have appeared in dozens of scholarly and general publications (Studies in Mass Communication, American Quarterly, Journal of Communications, Media Development, Journalism Quarterly, Journal of Popular culture, TV Quarterly, Quest). He holds a Ph. D. from the University of Illinois and served for nine years on the faculty of the University of California at San Diego. He has directed a variety of local, national, and international research and journalism projects, as well as hosted television and radio programs and teleconferences. The focus of his work is media, culture, and social responsibility. He is a member of the ICA, the IAMCR, and other professional organizations.

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