McGraw-Hill Education, 2002 - 669 من الصفحات
This book depicts marketing in contemporary and future India by providing a clear understanding of the
marketing concepts, with due emphasis on developing application skills. It comprehensively discusses
marketing management concepts and frameworks with numerous illustrations and cases in the Indian
This revised and up-to-date text presents the evolving marketing scenario with the latest marketing data.
- Emphasis on ‘Innovations in Marketing' through examples and cases.
- Numerous new examples, data, research inputs and concepts introduced.
- Outcome-based pedagogy with Learning Objectives and content tagged with LO.
ما يقوله الناس - كتابة مراجعة
Pricing Objectives of Different Firms
Managing the Sales Function
Managing the Distribution Function
Customer Relationship Management
Preparing a War
Structure of Marketing Plan
Marketing Research and Information Systems
Data Mining and Warehousing
Organisational Buying Behaviour
Segmenting and Targeting
Requirements for Effective Segmentation
Market Measurement and Demand Forecasting
New Product Decisions
Brand Management and Decisions
Marketing Performance and Control
Services Marketing Mix
Importance of Rural Markets
for the Rural Markets
NanoA Dream Car for the Poor