Essentials of mass communication theory
Arthur Asa Berger (Author)
`Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger′s own whimsical cartoons′ - Sight and Sound
1 online resource (x, 208 pages) : illustrations
9781452247519, 145224751X
1246525263
Originally published in print: 1995