Front cover image for Storyscaping : stop creating ads, start creating worlds

Storyscaping : stop creating ads, start creating worlds

Gaston Legorburu (Author), Darren McColl (Author)
"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--Jacket
Print Book, English, 2014
John Wiley & Sons, Hoboken, 2014
Nonfiction
xi, 244 pages : illustrations ; 22 cm
9781118823286, 9781118871232, 9781118871348, 1118823281, 1118871235, 1118871340
864788726
Great storytelling alone won't save your business. Form the campfire: making sense of the world through story
Your first kiss: harnessing the power of experience
Brave new worlds: moving from storytelling to storyscaping
Storyscaping immersive experiences for powerful brand and consumer connections. The storyscaping model: deciphering the code to creating worlds
Power of why: unlocking your organization's purpose for increased brand value
Walk the walk: driving the authentic brand behaviors that fuel business growth
Insight to desire: understanding the values and aspirations of the consumer
In their shoes: using ethnography to understand consumer engagement and buying insights
The organizing idea: inspiring experiences that change behavior and drive transactions
Meet your storyscape: when your organizing idea and the experience space soulfully meet
Worlds that sell: Constructing a storyscape that is sensing and adaptive
Shock your culture: creating an environment that is conducive to great storyscaping